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About Cedi Frederick

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Cedi has over 25 years’ Chief Executive level experience leading large and complex housing and social care organisations, working across a range of sectors including, older people with dementia, people with learning disabilities, autism and mental health problems.  This experience is complemented by Cedi’s 30+ years of Non-Executive experience


During his time as a Chief Executive, Cedi earned a well-deserved reputation for identifying and developing talent through a coaching style of leadership that enabled his people to maximise their potential.  Former staff of Cedi’s left his organisations to become CEOs in their own right, Directors of national organisations, partners in multi-national businesses and successful owners of their own businesses.


Since 2014, Cedi has enjoyed a successful portfolio career, as a consultant, coach/mentor, business owner and Non-Executive Director.  Cedi now uses all of this experience, along with what he learnt from a 20 year international basketball playing and coaching career to help Leaders at every level to achieve their personal and business objectives.


Cedi has been married to Sue for nearly 40 years and they have two sons and three grandchildren


More information about Cedi’s career achievements can be found on his LinkedIn profile.  Please click on the link below.


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About Richi Singh


Ruchi is a senior Strategy and transformation professional with over 20 years’ experience (10 years management consultancy and 10 years cross-government).  Ruchi has been successfully driving radical transformation initiatives for the public and private sector, from board level through to delivery. Ruchi’s approach is based on challenging senior decision-makers and their gate keepers to think differently to secure strategic outcomes within financially constrained environments.

After a career in management consultancy working for companies such as Ernst & Young, PwC and IBM, Ruchi joined HM Treasury in 2005. There she supported delivery of the Treasury efficiency reviews on the Departments of Health, Justice and HMRC. In 2008 Ruchi joined the National Offender Management Service (NOMS) where she led on efficiency and transformation initiatives including negotiations with police constabularies and the MoD (Ministry of Defence) on the development of the prison population and the reconfiguration of the prison estate and as an Non-Executive Director for Barnet Enfield and Haringey Mental Health Trust.

Ruchi continues to maintain her passion for public sector transformation ensuring the focus on positive social impacts is balanced against the efficiency agenda.  Ruchi has bought her thinking to clients as diverse as DWP, FCA, HS2, New York MTA to name but a few. 

Cedi says, ‘Ruchi brings a unique perspective, a breadth of real world experience and a track record of working with senior individuals and organisations to our growing consultancy work with a diverse range of clients’

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About Lily Frederick


Lily has run her own successful business, worked as National Development Manager for an F.A. charity and led and project managed a number of community organisations and initiatives. Lily manages Article’s ‘back office’ and coordinates research, sector and client surveys.

Lily Frederick
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